Remember the Share a Coke campaign? Coca-Cola is back with an even more exciting version of the Share a Coke campaign that wowed Nigerians earlier in the year by putting personalized names on Coca-Cola packs. Acclaimed as the most ingenuous marketing campaign by any company in recent memory, it won the ADVAN award for campaign of the year 2015.
Along with more names, the new campaign version tagged ‘Share a Feeling’ also includes fun smileys that convey diverse emotions and messages on Coca-Cola and Coke Zero packs. The smileys also include popular Nigerian phrases that connect with everyone across boundaries, giving consumers an avenue to share their feelings with friends, family and even strangers.
To launch the campaign, the company is partnering with popular rapper/comedian Falz in recognizing and ‘sharing a feeling’ with everyday Nigerians and influencers by delivering to them personalized Coke bottles with names and smileys.
Some of the influencers who have received their personalized Coke bottles include DJ Jimmy Jatt, Cobhams, Chi-Gurl, Dammy Krane, Audu Maikori, Liz Awoliyi, Kelechi Amadi-Obi.…..Some of the personalities have also identified their top fans on social media and will be sharing a feeling with them as well.
Speaking on the ‘Share a Feeling’ campaign, Marketing Director, Coca-Cola Nigeria, Patricia Jemibewon said, “The Yuletide period is perhaps the most exciting time of year for families, friends and neighbours. In the first Share a Coke campaign, we used the power of the first name in a playful way. With the Share a Feeling campaign, however, we want to make the season extra special and memorable, by adding smileys. The Share a Feeling campaign brings a variety of smileys that express happiness and emotional messages in a way that would bring smiles to the faces of our consumers.’’
Jemibewon revealed that everyone would have an opportunity to customize Coke and Coke Zero bottles or cans, with over a thousand names and a hundred smileys to choose from.
Beginning from January, consumers will be able to place orders online for large quantities of personalized Coke with names and smileys for weddings and other big events. Coca-Cola is also set to meet customers at special places such as malls, cinemas and events to bring customization even closer and encourage everyone to share personalized gifts of Coca-Cola and Coke Zero, this season.